As a business house, you are constantly searching for ways of maximizing your reach and visibility. Undoubtedly, you have to have an insightful marketing strategy to boost your business, but then, one might ask how to get the right strategy especially on the digital platform that is fragmented and agile? Here is what you need to in order to get things right.
Perfecting the digital strategy:
A perfect strategy would mean bringing balance between your SMO and SEO strategy. A lot of business houses miss the point that it is important to have the right SMO strategy that should complement the SEO strategy because search engines also consider social media sites in their algorithm. Therefore, it is important that you approach SMO analytically. Let’s have a look at the social media campaign.
Social media campaign strategy:
Choose the platform: First, you must choose a social media site according to your niche. For instance, a thrash removal company using Instagram for their social media campaign does not make sense. Similarly, if you are a corporate and want to use social media for your B2B campaign, then you should ideally choose LinkedIn, not Pinterest.
That means you need to understand each site’s objective and their ideology and what use segment they target.
Content strategy: You must have an effective content strategy in place too. Since digital users are devouring content relentlessly, it is important that you look at their content consumption habit and plan accordingly. Note; you have to cover comprehensively. That means you should have blogs, nicely designed social media posts with a strategically positioned call to action and video marketing too.
You must be able to provide meaningful and insightful narratives to showcase your brands intellectual and emotional stance. You must understand that consumers are looking for communication on an emotional plane. Note; you have to be careful in your communication because life has become less transactional and more experiential. People are looking for better experience and value. Make sure that you find your distinct brand voice.
Instagram has just introduced its new feature “you are all caught up in feed” that aims to give users insights into their online behaviour and how they spent time. Surely, this feature will bring radical changes in user behaviour because people can become more mindful. It seems that passive content consumption will be a thing of the past soon. Therefore, it is imperative that you find the top SMO Company in that can offer you a comprehensive content strategy.
Technicality and big data: You must find an organization that is technically perfect because search engines and social media sites constantly change their algorithm. For instance, a banned hashtag can hamper your brand value on that platform. In addition, you must look at the analytics of each site to get insights into your campaign’s performance. Each site offers you customer engagement report, post’s reach and other related data that will help you in measuring and improving your marketing campaign.
After streamlining your SMO campaign; now, it is time to look at your SEO campaign so that they both can work in sync to bring meaningful results.
Mobile responsive and page speed: You must have a site that is mobile ready because Google and other search engines want your site to open an all the mobile eco-systems. In addition, your site needs to load fast if you want to get Google’s preferential SERP ranking.
Keywords: You need to run a keyword research campaign to identify the right keywords that can bring you better results. Make sure that you work with an organization that gives you the right keyword strategy that includes analyzing your competitors’’ keywords, finding the right keywords and inserting the keywords on your website strategically.
Paid ads: Undoubtedly, organic search is helpful in the long run, but you need to be paid ads like AdWords and PPC to complement your organic SEO strategy. First, combined with paid ads, your organic strategy will be more meaningful because your consumers are going to see you in both the spectrums of the digital platform. In addition, paid advertising can bring you instant results too.
However, you need to find the most effective PPC services because it is a highly technical subject. Things like the split test of ads, budget allocation, site link and ad extensions are major aspects that must be considered to bring meaningful results. Hence, make sure that you verify the credibility of the service provider by looking at their previous work and reading a few testimonials.
By following and understanding the above-stated facts and technicalities, you will be able to create an effective plan. However, you need to understand that you must find a technically perfect organization that can actualize your ideas and carry out a campaign that will engage your customers and provide them meaningful digital journey thus improving your bottom-line.