Back in the day, families that don’t live together struggled to celebrate Rakhi, not just within the country, but within their own state as well. If you had a brother or a cousin who lived in another city, you’d have to go through a relatively expensive and a properly long process to have the Rakhi couriered across to them. It involved picking out Rakhi’s from your local vendors and visiting a courier service in time so that your sibling can receive their Rakhi on the day of the celebrations. Thanks to the high volume coming in and out of these courier services, the delivery was always more than likely to be delayed. As a result, the Rakhi or gift would be received a day or two later at best.
Reading this in the 21st century, you might be thinking “wow, that sounds terrible!” and you’re right, it was. The 2000’s kids on the other hand, have been blessed with the power of the internet as well as the power of development. As a result, we now have online delivery services that use the benefits of economies of scale in order to make sending gifts easier as well as cheaper. With such services, you can not only send your Rakhi’s and Rakhi gifts within India but can also have them sent to your friends and family abroad!
You not only have online Rakhi delivery to USA & Canada (where most Indians live abroad) but can also have them sent anywhere in the world. Although, you’re more likely to find online Rakhi Delivery to USA & Canada as opposed to a country like Vietnam… Regardless, it’s pretty convenient.
This isn’t even the best part! The best part to me, is the sheer number of e-commerce stores available online to cater to your festive gifting needs. As the number of stores is so high, the number of products for you to choose from is also vast. Plus, with high levels of competition, the prices are relatively stable and you have smaller vendors practicing competitive pricing to battle larger brands. As a result, you can find products at pretty much any price point!
I remember my grandmother telling me how she wanted to send a Rakhi to her brother in Chandigarh from Delhi but couldn’t due to the local post office being shut. It’s stories like this that really make you appreciate the boom in technology and the birth of the internet.
Interestingly, people born in the late 90’s and early 2000’s tend to appreciate this level of technology less than people born when India was nowhere. I guess they can appreciate the technology more than others because they know what it was like without. Whether they were the ones unable to send a Rakhi, or the ones unable to receive a Rakhi, they remember the troubles they faced. Afterall, religion is a huge part of our culture in India and a lot of the country is dependent on their faith. Being unable to practice said faith, can negatively affect the state of mind of an individual.
So no longer will your brother feel left out because he’s in another country. Rakhi’s can be sent using online delivery services and video calls can be made using Whatsapp, skype and other social apps. Together, all of the above services combine to make you feel as though you and your family had never left each other’s side.
So, don’t let distance be a factor in your traditional celebrations! Simply find an online delivery service and have your Rakhi’s and Rakhi gifts sent wherever they need to go. By doing this, not only you will be re-connecting with your family, but spreading your culture and beliefs all across the world as well.