Displaying an outdoor banner in front of your business is an effective way to advertise what products or services you offer. Even in this digital age, banners are a good form of advertisement due to their cost-effectiveness and their ability to attract people’s attention. To make the most out of an outdoor banner display, you must use the banner elements in such a way they bring customers into your establishment.
When deciding what type of design you want for your banner, don’t be afraid to be bold. Modern day banners printing techniques offer versatility, so you can use bold fonts and bold colours to draw attention to your banner. You can even be bold with the size of banner you choose to display. A large banner that reads “clearance” or “sale” will definitely attract attention and draw customers to your store.
You don’t want to clutter the banner too much or your message may not be legible. Use a short sentence or even one word to get your point across to those reading your banner. You could even use graphics instead of wording to put on a banner that is displayed outside of your building.
Create a banner that is going to make people curious by using graphics and lettering together that forms a simple puzzle they have to solve. Use just one word on the banner that is about your services or products, but will make people curious enough to want to enter your business to see exactly what you are advertising. A little creativity will go a long way in attracting potential customers to your business.
Use Contrast Well
It may be tempting to go really wild in using bright colours on your banner, but you need to make sure the colours contrast well. If they don’t, then your banner will not be legible, rendering it useless. Black or bright red print on a white background would stand out, but black print on a blue banner would not be readable. The printing company can help you choose your colours, so ask them for help if needed.
Think about where you will place your banner so it gets the best visibility. If you are in a high traffic area, you want to make sure people passing by on the sidewalk and in vehicles can easily read the banner. Place it on the street corner if your building is on the corner or you can hang a large banner from the roof of your building to draw attention to it. As they say in the real estate business, location is everything and putting your banner in the correct location can help improve your sales.
If you have never ordered an outdoor banner before, most printing companies will gladly help you design one for your business. They will go over all of the elements they use in banner printing to help you select the ones that will be most effective for your banner display.