A visual aesthetic for social media optimality is crucial. Many people handling social media profiles forget that most engagement is actually based upon the visual appeal of a brand. From a good profile picture to interactive images and videos, all things which transcend text and tell a story through pictures contribute to a brand’s visual tone.
After Facebook and Twitter, Instagram suddenly became the most popular social media platform in the world. What was different about Instagram? Nothing, except its core dedication to providing users with visual content only. Instagram was the first social media platform which only allowed pictures and videos as posts.
This dedication to visual content was a key reason Instagram burst onto the scene and captured the imagination of an entire generation. Many years after its arrival, Instagram is now one of the most engaging and active social media platforms.
The example of Instagram is important as it gives us an idea as to why a visual aesthetic is important for social media. In this article, we discuss how marketers can set the right visual tone for social media.
Categorize Visual Content
The images and videos you post on social media handles should be made public for a certain goal. Each type of content posted should help a brand move a little closer to its immediate goal. Thus, visual content should be categorized into different sub-topics based upon the goal each type of content has. For instances, some images are promotional in nature and designed to evoke a decision from the audience. Other images may be created to generate engagement. Thus, content should be categorized to help bring a sense of organisation to a brand’s visual content strategy on social media.
Create a Style Guide
Your content should appear like your content. The images you post should resemble the visual tone and ideas of your brand in general. For instance, every Apple commercial we see has a similar feel because they have created their own style to reach their audience.
In the same way, your visual content should have some type of synchronicity. This may mean the use of some colours or the style in which the image is created. The goal is to make the audience immediately recognize your content.
In this article, we discussed how marketers can the right visual tone for their social media handles.
About the Author – Gaurav Ganesh is an influencer marketing strategist and blogger currently working at DelhiCourses.in. While the training institute is primarily known for its digital marketing course in Delhi, other programs in ethical hacking and business analytics are also highly regarded.